PROPERTY
The Love / Fuck Project
The Love / Fuck Project
STUDIO
Juliet Alpha India Design Co. / "Sin Nombre"
Juliet Alpha India Design Co. / "Sin Nombre"
ROLE
Creative Director / Principal
Creative Director / Principal
YEAR
2017
2017
BRIEF
The core of the project is to explore the nature of “Love” and “Fuck”. The individual words, their definitions, and how they’re both interpreted in common culture.
People say “I fucking love you!” or they say “I love you, I just need you to fuck off”. “Fuck You” can be said affectionately between joking friends, and people will make love to some people and fuck others. People can love to do dastardly things, and truly not give a fuck.
This was purely a recreational creative exercise to push myself to explore a concept past where I found comfort and ease.
People say “I fucking love you!” or they say “I love you, I just need you to fuck off”. “Fuck You” can be said affectionately between joking friends, and people will make love to some people and fuck others. People can love to do dastardly things, and truly not give a fuck.
This was purely a recreational creative exercise to push myself to explore a concept past where I found comfort and ease.
This project also became a small merch line for a limited time, doing a decent volume of sales for a 3 month exclusive run.
