PROPERTY
Dirty Laundry
Dirty Laundry
STUDIO
Juliet Alpha India Design Co.
Juliet Alpha India Design Co.
ROLE
Creative Director / Principal
Creative Director / Principal
BRIEF
Inspired by clothing washing instruction labels, laundromats as liminal spaces, 70’s and 80’s motels, poorly lit Polaroid snapshots in time, and a general sense of being up to no good.
Different size events in different hidden venues in different cities across the globe; like a travelling speakeasy. Some in small bars down dark alleys, some in large vintage theatres in the middle of town, but all with a consistent vibe & quality level.
One size doesn’t always fit all, so event sizes would constantly vary.
For those familiar with the brand, washing instruction iconography helps instantly identify what music genres will be at an event.
One size doesn’t always fit all, so event sizes would constantly vary.
For those familiar with the brand, washing instruction iconography helps instantly identify what music genres will be at an event.
With all the pressure in the world today - we could all sure use a regular night; a safe space to let down our hair & air out our dirty laundry.
