Stickybuds, (A.K.A. Tyler Martens) one of the best known Funk, Dub, & Breaks DJs, needed something to pass to other DJs, musicians, & event promoters that he met while on tour. He wanted something that would stand out, and also looked nothing like the typical business card.
The pitch I had was one of a government ID, something an agent would flash. Tyler loved the concept and the cards still get handed out regularly.